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Invest in the future of your company with SEO | Crafting Hand

null • Jul 30, 2021 12:51:57 PM • Written by: Drew Barker

Search Engine Optimization, also known as "SEO," is a way for your company to get more traffic and rank higher on Google, allowing you more customers. It's not an easy task- it takes time, effort, and money- but if you're willing to do what it takes, then SEO can be a powerful tool.

What is SEO, and how does it work?

SEO is optimizing a website to get higher rankings on search engines so you'll get more traffic. It's essential to recognize that there are different facets of SEO- for example, your site's design and content must be optimized and how it ranks.

There are many different tactics that you can use to optimize your site and rank higher on Google such as using keywords in your URL or title tags, including page titles and meta descriptions that encompass the topic of your site, ensuring your site loads quickly, and keeping up with Google rules about duplicate content.

SEO strategy

In addition, to rank higher on Google, SEO will also help you reach a wider audience by increasing the traffic coming to your website. Why should you invest in SEO

Why should you invest in SEO

If you want your company to last, it's important to invest in SEO. You might think that SEO is expensive and time-consuming but the long-term benefits will be worth it. SEO provides many different benefits, some of them being: increasing website traffic and rankings to help more people find your site, decreasing bounce rates on your site by simplifying and improving the search engine experience for visitors, and boosting conversions because SEO can help your site rank higher in search engines like "Google", for your targeted keywords. If you feel you need professional help with your website SEO Check out our done for you SEO services 

How to get started with SEO

Website Grader

Begin by assessing your company's website, you can do this using our free website grader. This will help you learn more about SEO and give you a starting point to improve your website. Next, try to get the most out of your website's traffic and reach more people. Consider implementing keywords in page titles, meta descriptions, URL patterns, page text, or header tags. Make sure that your site loads quickly so that visitors can load pages fast. Be sure to check out our website checklist to improve these things and more.

When it comes to ranking higher on Google search engine results page (SERP), some SEO tactics you can use our link building and social media engagement through guest blogging on a related topic or through social media channels like Facebook and Twitter. One thing to avoid is duplicating content - make sure each page is unique!


SEO can be a powerful tool for driving more traffic to your website. There are many different facets of SEO- such as the design and content on your site, how it ranks, and what keywords you use- that all play an important role in boosting rankings. When deciding whether or not to invest in SEO services, think about what long term benefits SEO will provide for your company and consider any short term costs associated with SEO like hiring someone from outside help or training staff members internally. You might also want to explore SEO tactics other than those mentioned here if you're looking for ways to rank higher online!

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Drew Barker

Drew Barker is the founder and managing member of Crafting Hand a website design agency that builds websites that help you grow